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A proven way to check your product launch will succeed.

 

Identify ways to improve your chances of success.

 

Answer 47 questions below. Researched values of importance are applied to your values to measure how successful your launch will be.

Doing the survey is FREE. Get a written report for $5 at your discretion.

 

University data and commercial research.

 

 

EXCELLENT ABOVE AVERAGE AVERAGE BELOW AVERAGE POOR
1
Compatibility with current product line(s) and activities.
2
The long range growth, stability and adaptability of your organisation.
3
Interruption of present activities.
4
Long range growth and security of firm.
EXCELLENT ABOVE AVERAGE AVERAGE BELOW AVERAGE POOR
1
Industry growth & structure.
2
Market diversity & stability.
3
Dependence upon general economy (recession proofness).
4
Seasonal variation of sales.
5
Geographic dispersion of customers.
6
Purchasing patterns across various industries.
EXCELLENT ABOVE AVERAGE AVERAGE BELOW AVERAGE POOR
1
Analysis of 'total' product matches with identifiable & attractive market segments with a sustainable competitive advantage.
2
Latitude of Acceptance and target audience customer expectations are synchronised.
3
Marketing Mix Strategies & Planning.
4
Marketing Accountability.
EXCELLENT ABOVE AVERAGE AVERAGE BELOW AVERAGE POOR
1
Channel cost/effectiveness.
2
Price/Quality relative to competition (initial & maintenance).
3
Suitability and potential of methods and costs of promotion.
4
Possible discount allowances, deals, over and above competition.
5
Executive talent & Marketing management.
6
Replacement market, brand loyalty. Customer loyalty.
7
Product differentiation.
8
Market life (longevity, obsolescence, durability).
9
Degree of Competition - established and potential.
10
Customer acceptance.
11
Sales to present customers.
12
Knowledge of present customers.
13
Packaging.
EXCELLENT ABOVE AVERAGE AVERAGE BELOW AVERAGE POOR
1
Economic Access to Resources - raw materials, facilities, personnel, capital, and production know-how.
2
Manufacturing expertise & technical know-how.
3
Can be manufactured at marketable cost.
4
Adequate Storage Facilities.
5
Industry entry requirements.
6
After-sales service requirements.
7
Your ability to produce a durable product (which will meet customer life span expectations).
8
Dollars and time estimates for research are within budget constraints.
9
How profitably your by-products can be used, sold or marketed.
10
How your operating costs benchmark against industry norms.
EXCELLENT ABOVE AVERAGE AVERAGE BELOW AVERAGE POOR
1
Profitability - expected ROI (before taxes).
2
Payback period.
3
Availability of dollars for capital expenditures and working capital.
4
Putting capital to best use.
EXCELLENT ABOVE AVERAGE AVERAGE BELOW AVERAGE POOR
1
IP Protection.
2
Meets legal restrictions applying to product, label advertising and shipment.
3
Trade mark/copyright protected.
4
Your claims to royalties or other indemnities.
5
The quality of your labour union relations.
6
Protection from existing or impending legislation effecting your product offering.

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New Product Launch Evaluation & Assessment Matrix

A. Company Operations
Compatibility with current product line(s).
Ability to produce a safe product.
Interruption of present activities.
Long range growth and security of firm.
B. Potential Market
Industry growth & structure.
Market diversity & stability.
Dependence upon general economy (recession proofness).
Seasonal variation of sales.
Geographic dispersion of customers.
Purchasing patterns across various industries.
C. Strategic Assessment
Analysis of 'total' product matches with identifiable & attractive market segments with a sustainable competitive advantage.
Latitude of Acceptance and target audience customer expectations are synchronised.
Marketing Mix Strategies & Planning.
Marketing Accountability.
D. Marketability
Channel cost/effectiveness.
Price/Quality relative to competition (initial & maintenance).
Suitability and potential of methods and costs of promotion.
Possible discount allowances, deals, over and above competition.
Executive talent & Marketing management.
Replacement market, brand loyalty. Customer loyalty.
Product differentiation.
Market life (longevity, obsolescence, durability).
Degree of Competition - established and potential.
Customer acceptance.
Sales to present customers.
Knowledge of present customers.
Packaging.
E. Engineering/production
Economic Access to Resources - raw materials, facilities, personnel, capital, and production know-how.
Manufacturing expertise & technical know-how.
Can be manufactured at marketable cost.
Adequate Storage Facilities.
Industry entry requirements.
After-sales service requirements.
Ability to product a durable, product (life span).
Dollars and time estimates for research are within budget constraints.
By-products,
Operating Cost.
F. Finance
Profitability - expected ROI (before taxes).
Payback period.
Availability of dollars for capital expenditures and working capital.
Putting capital to best use.
G. LEGAL
IP Protection.
Meets legal restrictions applying to product, label advertising and shipment.
Trade mark/copyright protected.
Claims to royalties or another indemnities.
Labour union relations.
Existing or impending legislation that could affect product.
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